Purple Fields & Sunshine Yields | Long Row Lavender Goes Solar
https://youtu.be/pUj_KW5Ujyk For Long Row Lavender, a destination flower farm just outside of St. Louis, solar was a natural addition to their sustainable operation. After irrigating their fields from the nearby pond, growing fresh produce for their cafe, and keeping the bees happy with their 600+ lavender plants, Chad Smith and his wife were eager to […]
St. Louis Real Estate Developer Brightens Bottom Line With Solar
St. Louis real estate investor and developer, Mark Jaffe, first went solar in 2014. Since then, he’s continued to brighten rooftops and his bottom line, with a total of six solar projects. With four office buildings and two apartment buildings producing clean energy, Jaffe says this is just the beginning of his solar journey. In […]
New Commercial Solar Tax Credit Law: What Businesses Need to Know
New “Big Beautiful Bill” changes the federal commercial solar tax credit. Find out how your MO or IL business can secure the credit before it’s gone!
Planning Your Solar Investment: Commercial Safe Harbor Strategy
In July 2025, the One Big Beautiful Bill (OBBB) accelerated the winddown of solar energy income tax credits (ITC). Discover how your business can safe harbor your solar project for maximum savings.
Homeowner Shares The Good News of Solar With Church
O’Fallon homeowner, Mark Sauer, went solar in 2023 with a 16.8 kW rooftop system. Since then, he has offset nearly all of his electricity use, including his EV charging, with the energy generated from his solar PV system. When Mark’s church, Faith Lutheran, started looking into solar as a way to reduce their operating costs, […]
New Energy Preserves Old Treasures | Antique Mall Goes Solar
https://youtu.be/M-JupNo1v48 After facing sky-high electric bills to keep The Antique Mall in Ste. Genevieve climate-controlled, owner Patrick Fahey started seeking an energy alternative. From the initial phone call through installation and beyond, the StraightUp Solar team helped Patrick gain energy independence with confidence in his solar investment. “Everything went exactly as planned; There were no […]
Carbondale Unitarian Fellowship Gets Energy from a Higher Power
A core value of Carbondale Unitarian Fellowship is deep care and respect for the environment. Going solar was a logical step in reaching the heart of their mission and living by example. In this video, Gene Basanta shares how the fellowship’s partnership with StraightUp Solar brought their values to life, allowing them to honor the […]
Solar Panels and Hail? No Worries, We’ve Got You Covered
Solar Panels and Hail? No Worries, We’ve Got You Covered [updated 3.17.2025] Severe weather is no stranger to businesses and homeowners in our region, and hail makes a frequent appearance during the spring and summer months (learn about solar and seasonal change). We’ve got great news about solar panels and hail in Illinois and Missouri! […]
Walker’s Bluff Casino Resort Goes All in on Solar
https://youtu.be/c6m4PF4viZk Walker’s Bluff Casino Resort hit the renewable energy jackpot! This project, completed as a joint venture between StraightUp Solar and Lightwave Solar, was completed in late 2023. This 1.3MW solar system is made up of 3,068 Boviet 450W modules and generated 1,880,000 kWh in its first year. Want to stop gambling on your business’s […]
Are You Prepared for 2025 Solar Changes? Here’s What You Need to Know
Residential Solar Tax Credit Ends in 2025! Here’s What to Know > Updated: 3.28.2025 Solar industry veterans use the term “solar coaster” to describe the ups and downs of working in this industry. While the sun’s daily rise is a constant, each year brings a unique set of opportunities and challenges. So far, 2025 looks […]
