A shared community that forges a new paradigm is a Tribe.

This is the Story of Our Solar Tribe

by Dane Glueck, M.D., President, StraightUp Solar, Fall 2017

Our Solar Story

For the same reason that I learned medicine I learned solar, to care for others. Once I built this foundation for myself, the next level of caring became possible – to share the education and build a culture that deeply cares about changing the paradigm. From this, StraightUp Solar was born. Today, at StraightUp, we still always “Start With Why” – and this is our Why: to care for others by creating a path for clean energy and a sustainable economy that honors our values and everyone’s healthy, shared future.

Dr. Dane Glueck,
President and Founder

Dr. Dane Glueck’s passion for renewable energy began during his medical residency in Kentucky, where he experienced both the ancient beauty and the ongoing destruction of the Appalachian mountain region in the name of temporary profits for coal mining operations. Energy from coal mining provided the region with vital electricity but also diminishing returns to the financial wealth of local residents, while leaving lasting consequences on the health and vitality of the local community. Dane built StraightUp Solar as one more way to provide care to his community, by actively changing the energy paradigm and providing people with choice in their energy source.

Read Dane's Full Story


Erin Noble Co-Founds Renew Missouri, a Non-profit Organization Contributing to the passage of Net Metering in Missouri, the Proposition C Solar Rebate, and Many More Clean Energy & Energy Efficiency Initiatives
StraightUp Solar is Founded in St. Louis, MO
Dane Glueck Becomes Board President of the Missouri Solar Energy Industries Association (MOSIEA)
Shannon Fulton is Elected Board President of the Illinois Solar Energy Association
StraightUp Solar Opens an Office in Swansea, Illinois
Donation of 31 kW Solar Energy System to St. Louis Zoo
StraightUp Solar Invited to Join Amicus Solar Cooperative
St. Louis Green Business Challenge Achievements
Donation of Home Solar Energy System to St. Louis Resident
Solar Aid Donations to Muleke School, Uganda
StraightUp Solar Begins WE CARE Solar Volunteer Work to Electrify Health Clinics in Uganda, Eritrea, Nepal, & Tanzania
StraightUp Solar Opens an Office in Bloomington, Illinois
St. Louis HQ is Re-Located from Midland Blvd to Page Industrial Blvd to Increase Growth Capacity
Wings of Hope Donation of Capital, Solar Expertise & Labor to Bring Solar Electricity to 20 Homes in Nicaragua
Awarded B Corp Certification
Awarded Solar Urbana-Champaign, Solar Bloomington-Normal, and Solarize Godfrey Group Solar Programs
Selected as Solar EPC by Home Nursery Inc, to build Southern Illinois’ Largest Solar PV Project to Date
Awarded Solarize Madison County/Glen Carbon Solar Group Buy Program

We Are Different

We are a Certified B Corporation, in the company of socially-conscious companies worldwide including Ben & Jerry’s and Patagonia, and are committed to not just being the best in the world, but for the world.

We have instituted a profit-sharing program, moving towards employee ownership, because we believe in an equitable working environment. Our team is intentionally highly diverse, with backgrounds ranging from military organizational leadership to environmental policy, electrical engineering, and finance.

Together with the Amicus Solar Cooperative, we recently launched the Clean Energy Credit Union, a grassroots lender focused solely on advancing renewable energy. We are leading the Solar Revolution in the Midwest by focusing on the long-term outcome of each solar energy system that we sell with our industry-leading production guarantee.

Exponential Growth Graph

StraightUp Solar is committed to the Midwest’s transition to clean energy. For 11 years, we have worked extremely hard to grow the solar industry in Missouri and Illinois. I love coming to work every day with 45 passionate, experience, and hard-working solar professionals who are forging our region’s path to a clean energy future.

Erin Noble,
Director of Business Operations

We are a Benefit Corporation, focused on people, planet, and profit. Thus, it is important to us that as we improve the sustainability of our business practices, we also continue to improve the quality of our operational processes and maintain a high standard of care for our customers. As a 23-year Air Force veteran, I can say that we are at the head of the industry in terms of continuous improvement in our communication and commitment to customers due to our intense focus on the quality of our internal processes and quality of work.

Mike Hornitschek,
Director of Strategic Development