A shared community that forges a new paradigm is a Tribe.
This is the Story of Our Solar Tribe
Our Solar Story
For the same reason that I learned medicine I learned solar, to care for others. Once I built this foundation for myself, the next level of caring became possible – to share the education and build a culture that deeply cares about changing the paradigm. From this, StraightUp Solar was born. Today, at StraightUp, we still always “Start With Why” – and this is our Why: to care for others by creating a path for clean energy and a sustainable economy that honors our values and everyone’s healthy, shared future.
Dr. Dane Glueck’s passion for renewable energy began during his medical residency in Kentucky, where he experienced both the ancient beauty and the ongoing destruction of the Appalachian mountain region in the name of temporary profits for coal mining operations. Energy from coal mining provided the region with vital electricity but also diminishing returns to the financial wealth of local residents, while leaving lasting consequences on the health and vitality of the local community. Dane built StraightUp Solar as one more way to provide care to his community, by actively changing the energy paradigm and providing people with choice in their energy source.
Timeline
We Are Different
We are a Certified B Corporation, in the company of socially-conscious businesses worldwide, including Ben & Jerry’s and Patagonia, and are committed to not just being the best in the world, but for the world.
We believe in an equitable workplace and business practices that promote a sustainable environment. Our team is intentionally diverse, with backgrounds ranging from military organizational leadership to environmental policy, electrical engineering, and finance.
Together with the Amicus Solar Cooperative, we recently launched the Clean Energy Credit Union, a grassroots financial lender focused solely on advancing renewable energy. We are leading the Solar Revolution in the Midwest by focusing on the long-term outcome of each solar energy system that we sell with our 10 year industry-leading StraightUp Solar production guarantee.