The History and Future of Straight Up Solar & Our Team

Our Solar Story, Creating Clean Energy & Our Tribe

by Dane Glueck, M.D., President, StraightUp Solar

Our Solar Story

For the same reason that I learned medicine I learned solar, to care for others. Once I built this foundation for myself, the next level of caring became possible – to share the education and build a culture that deeply cares about changing the paradigm. From this, StraightUp Solar was born. Today, at StraightUp, we still always “Start With Why” – and this is our Why: to care for others by creating a path for clean energy and a sustainable economy that honors our values and everyone’s healthy, shared future.

Dr. Dane Glueck,
President and Founder

Dr. Dane Glueck’s Story on Solar Renewal Energy

Dr. Dane Glueck’s passion for solar renewable energy began during his medical residency in Kentucky, where he experienced both the ancient beauty and the ongoing destruction of the Appalachian mountain region in the name of temporary profits for coal mining operations. Energy from coal mining provided the region with vital electricity but also diminishing returns to the financial wealth of local residents, while leaving lasting consequences on the health and vitality of the local community. Dane built StraightUp Solar as one more way to provide care to his community, by actively changing the energy paradigm and providing people with choice in their energy source.

Read Dane's Full Story


Erin Noble Co-Founds Renew Missouri, a Non-profit Contributing to the passage of Net Metering in Missouri, the Prop C Solar Rebate, and Many Other Key Energy Initiatives
StraightUp Solar is Founded in St. Louis, MO
Dane Glueck Becomes Board President of the Missouri Solar Energy Industries Association (MOSEIA)
Shannon Fulton is Elected Board President of the Illinois Solar Energy Association (ISEA)
Donation of 31 kW Solar Energy System to St. Louis Zoo
StraightUp Solar Invited to Join national Amicus Solar Cooperative
St. Louis Green Business Challenge Achievements
Donation of Home Solar Energy System to St. Louis Resident
Solar Aid Donations to Muleke School, Uganda
StraightUp Solar Begins WE CARE Solar Volunteer Work to Electrify Health Clinics in Uganda, Eritrea, Nepal, & Tanzania
StraightUp Solar Opens an Office in Bloomington, Illinois
St. Louis HQ is Re-Located from Midland Blvd to Page Industrial Blvd to Increase Growth Capacity
Wings of Hope Donation of Capital, Solar Expertise & Labor to Bring Solar Electricity to 20 Homes in Nicaragua
Awarded B Corp Certification
Awarded Solar Urbana-Champaign, Solar Bloomington-Normal, and Solarize Godfrey Group Solar Programs
Selected as Solar EPC by Home Nursery Inc, to build Southern Illinois’ Largest Horticultural Solar PV Project to Date
Awarded Solarize Madison County/Glen Carbon Solar Group Buy Program
Awarded the Solarize Metro East, Solar Bloomington-Normal 2.0, and Solar Urbana-Champaign 3.0 Group Solar Programs
Awarded the Grow Solar Bloomington-Normal, Grow Solar Metro East, and Grow Solar St. Louis Group Solar Programs
Moved HQ from Page Industrial Blvd in Overland to Lilburn Park Rd in Maryland Heights. Immediately after moving in we installed a 100 kW solar array on the building.
Awarded Grow Solar Urbana-Champaign 5.0, Grow Solar Metro East, Grow Solar St. Louis, Solarize Southern Illinois, and RenewSTL, the first commercial group buy program in the US.
StraightUp Solar awarded as Top Place to Work for 2020 by the St. Louis Post Dispatch and featured on 2020 Top Solar Contractors List by Solar Power World.

We Are Different

We are a Certified B Corporation, in the company of socially-conscious businesses worldwide, including Ben & Jerry’s and Patagonia, and are committed to not just being the best in the world, but for the world.

We believe in an equitable workplace and business practices that promote a sustainable environment. Our team is intentionally  diverse, with backgrounds ranging from military organizational leadership to environmental policy, electrical engineering, and finance.

Together with the Amicus Solar Cooperative, we recently launched the Clean Energy Credit Union, a grassroots financial lender focused solely on advancing renewable energy. We are leading the Solar Revolution in the Midwest by focusing on the long-term outcome of each solar energy system that we sell with our 10 year industry-leading StraightUp Solar production guarantee.

More Than 14 Years in Solar

StraightUp Solar has installed:

StraightUp Solar is committed to the Midwest’s transition to clean energy. For over 13 years, we have worked extremely hard to grow the solar industry in Missouri and Illinois. I love coming to work every day with 45 passionate, experienced, and hard-working solar professionals who are forging our region’s path to a clean energy future.

Erin Noble,
Vice President of Business Operations

We are a Benefit Corporation, focused on people, planet, and profit. Thus, it is important to us that as we improve the sustainability of our business practices, we also continue to improve the quality of our operational processes and maintain a high standard of care for our customers. As a 23-year Air Force veteran, I can say that we are at the head of the industry in terms of continuous improvement in our communication and commitment to customers due to our intense focus on the quality of our internal processes and quality of work.

Mike Hornitschek,
Vice President of Strategic Development