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StraightUp Solar: Certified B Corp Serving Missouri & Illinois

At StraightUp Solar, we believe that every day is an opportunity to create a lasting legacy rooted in caring. Since our founding in 2006, our mission has been to rewrite our energy story and grow brighter communities across Missouri and Illinois. To honor that commitment, we became a Certified B Corp in 2015, and our successful 2025 recertification ensures that we continue to use business as a force for good for our team, our neighbors, and our planet.

A Commitment to Care: Prioritizing People & Planet

What is a Certified B Corp?

As a B Corp, we meet high standards in social and environmental performance, accountability and transparency, verified by B Labs, a non-profit organization administrating the certification process. Simply, we put the good of our people and planet in the forefront of all our business decisions.

When you choose solar, you take control of your energy future. Together, we can partner for a long-term energy transition that saves money off utility bills and contributes to the long-term health of our Missouri and Illinois communities. While we have been your local solar experts since 2006, we chose to become a Certified B Corp in 2015 to gain accountability that our values aren’t just words on a wall, but a way of doing business.

Following our 2025 recertification, we’re proud to remain part of a global movement of companies dedicated to a more inclusive, equitable, and fair economic system. Simply put, we put the good of our people and planet at the forefront of every decision we make.

StraightUp Solar is a Certified B Corp | We Prioritize People & Planet

HOW STRAIGHTUP SOLAR
Brings Our Values to Life in Our Communities

Leading the energy transition means taking care of the people who make it possible. Here is how we put our values into practice across Missouri and Illinois:

For Our People

  • Living Wages & Excellence: We pay all employees a living wage and offer 401(k) matching. To ensure top-tier quality, we fund NABCEP certification courses for our installation professionals.
  • Holistic Wellness: We provide parental bonding leave, a comprehensive wellness program, and stipends for mental health resources.
  • It Pays to Give Back: With our paid volunteer hours program, we encourage our employees to volunteer in their communities.
  • Inclusion in Energy: Through partnerships with training agencies, we provide solar internships for underserved communities, ensuring the solar economy is accessible to all.
  • JEDI Commitment: Train our employees on topics related to justice, equity, diversity, and inclusion (JEDI).

For Our Planet

  • Solar-Powered Operations: Our St. Louis headquarters is solar-powered (85-95% offset), and we maintain carbon neutrality through strategic offsets and local volunteerism with partners like ReLeaf Missouri.
  • Solar Stewardship: We take responsibility for the full life of your system, including the proper recycling of damaged panels and equipment.
  • Solar Savings Where it Counts: Deliver clean energy to income-eligible and environmental justice communities through Illinois Solar For All and the StraightUp Solar Legacy Fund.
  • Collective Impact: Since 2006, we’ve helped bring more than 3,300 solar projects to light for our Missouri & Illinois neighbors, producing 76MW of solar energy and avoiding the release of 152 million pounds of CO2 into the atmosphere annually. That’s equivalent to more than 175 million miles driven by a gas-powered car, 77 million pounds of coal burned, or carbon sequestered by nearly 1.1 million tree seedlings grown for 10 years! 
THE B CORP MOVEMENT IS ABOUT

Collective Action

The B Corp movement is a collective action by businesses to address society’s most critical challenges. We join other companies around the world to advance a new model that moves from concentrating wealth and power to ensuring equity, from extraction to generation, and from prioritizing individualism to embracing interdependence.

Want to Become a Certified B Corp? 

That’s great! Find out how your business can follow the pathway to earn your B Corp status.

How Can You Support B Corps?

B Corps are closer than you think! When purchasing products, look for the B Corp logo on the back or on the website when placing an online order. To proactively discover Benefit Corporations near you, try out B Lab’s handy search tool (Hint: Use your state or city name in your search to narrow down your results). We encourage you to support those companies who are a force for good.

Let’s Build a Brighter Community Together

Choosing solar for your home or business is a powerful way to take control of your energy and earn a return on your investment. When you partner with StraightUp Solar, you’re not only getting a professional installation with long-term care, you’re also supporting a movement that ensures a cleaner planet and more resilient communities now and for the next generation.

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