We care.
We care by building.
We care deeply for people and planet.
For us, people and planet are the same thing.
If we do not care for one, we are not caring for the other.
Solar is not an issue of compromise, it’s a path to provide caring.
We care by providing a choice that does not require a compromise.
Removing compromise and providing choice requires a new paradigm.
A shared community that forges a new paradigm is a caring Community.
We care by building a Solar Community that builds our shared future.
We care by reaching upward and outward, arms open.
The Community moves forward together, arms open.
The Community builds. The Community cares.
by SUS Founder Dane Glueck
Dr. Dane Glueck’s passion for solar renewable energy began during his medical residency in Kentucky, where he experienced both the ancient beauty and the ongoing destruction of the Appalachian mountain region in the name of temporary profits for coal mining operations. Energy from coal mining provided the region with vital electricity but also diminishing returns to the financial wealth of local residents, while leaving lasting consequences on the health and vitality of the local community. Dane built StraightUp Solar as one more way to provide care to his community, by actively changing the energy paradigm and providing people with choice in their energy source.
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Erin Noble co-founds Renew Missouri, a non-profit contributing to the passage of Net Metering in Missouri, the Prop C Solar Rebate, and many other key energy initiatives
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StraightUp Solar first became Certified as a Benefit Corporation (B Corp) in 2015.
Certified B Corporations are unique in the business world, because they place people and planet above profit, and commit to high standards of social and environmental performance, transparency, and accountability.
New “Big Beautiful Bill” changes the federal commercial solar tax credit. Find out how your MO or IL business can secure the credit before it’s gone!
In July 2025, the One Big Beautiful Bill (OBBB) accelerated the winddown of solar energy income tax credits (ITC). Discover how your business can safe harbor your solar project for maximum savings.
O’Fallon homeowner, Mark Sauer, went solar in 2023 with a 16.8 kW rooftop system. Since then, he has offset nearly all of his electricity use,
