Why We
Show Up Everyday

We believe everyone should have choice in how we energize our lives. We envision a world with thriving communities who are empowered to live in ways that care for one another so that we’re proud of the world we pass down to our kids and grandkids. That is our lasting legacy.

This vision inspires us to live out our mission—our why—to rewrite our energy story & grow brighter communities. These work hand in hand.

The stories we live by shape our world. Our existing narrative has left us with a compromise. The way we’ve been extracting energy from the Earth through fossil fuels is risking the health of our people and planet. Runaway climate change demands that we rewrite our energy story with cleaner, accessible solutions that draw energy from abundant, renewable sources—like the sun. To make this transition, we need all of us. We believe education and the right tools empower people to take control of their energy so we can choose how to grow brighter, more resilient communities together.

How We
Change the Narrative

We are rooted in our company CLEARE Values. Our team lives and works in the local communities we serve. Like our unique “Solar Smile” pose, we meet every challenge with our hearts wide open and arms uplifted toward the sun. Our success is driven by our people, who—with diverse experiences, skills, and perspectives—unite under our CLEARE Values and certified B Corp status to achieve our why.

Our Cleare Values

Care for Community

Lead the Energy Transition

Educate Everyone

Advocate with Purpose

Respect People & Planet

Embody Excellence

What We Do To
Help You
Go Solar

Since 2006, StraightUp Solar’s experienced team has installed 2,800 residential and commercial solar energy projects in our Missouri and Illinois communities. We’re proud to help our region offset 105MM pounds of carbon dioxide (CO2) to date, equivalent to carbon sequestered by 100K acres of US forests (that’s 2/3 the size of all MO state parks combined).

With us, you get the whole story. As a solar EPC (engineering, procurement, and construction) company, we manage your project from design-build to bring your solar project to light, with a full-time Service department to keep your clean energy flowing for the 25+ year lifespan of your array. Choose how to energize your life with a product lineup customized to your unique energy needs: solar panels, battery storage, smart panels, and EV charging stations.

Home

Commercial

Service

DEFINING OUR
CLEARE Values

Care for Community

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Solar Energy is Care

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Employee Paid Volunteer Time Off

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Illinois Solar for All Program

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Lead the Energy Transition

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Growing Healthier Communities Together

Since 2006, we’ve helped our community offset90 MM lbs of CO2 via 2300 projects 42 MW installed.

Empowering People with Clean Energy Choice

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Amicus Solar Cooperative

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Educate Everyone

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We Prioritize Education over Persuasion

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Our Learning Center

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Educating the Community

Classroom visits/teaching opportunities that Inspire future generations to go solar or join the solar workforce

Half Our Staff is NABCEP Certified

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Advocate with Purpose

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Climate and Equity Jobs Act (CEJA)

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Promote Solar Job Growth

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Policy Advocates in Leadership Team

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Respect People & Planet

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B Corp: Business as a Force for Good

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Our Justice, Equity, Diversity, and Inclusion (JEDI) Program

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Supporting Like-Minded Causes

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Embody Excellence

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We Bring Excellence to Daily Work

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Customer Service

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High Quality Products & Services

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Solar Panels | StraightUp Solar