Why We
Show Up Everyday

We believe everyone should have a brighter choice in how we energize our lives. We envision a world with thriving communities who are empowered to live in ways that care for one another so that we’re proud of the world we pass down to our kids and grandkids. That is our lasting legacy.

This vision inspires us to live out our mission—our why—to rewrite our energy story & grow brighter communities. These work hand in hand.

The stories we live by shape our world. Our existing narrative has left us with a compromise. The way we’ve been extracting energy from the Earth through fossil fuels is risking the health of our people and planet. Runaway climate change demands that we rewrite our energy story with cleaner, accessible solutions that draw energy from abundant, renewable sources—like the sun. To make this transition, we need all of us. We believe education and the right tools empower people to take control of their energy so we can choose how to grow brighter, more resilient communities together.

Living Our
CLEARE Values

We are rooted in our company CLEARE Values. Our team lives and works in the local communities we serve. Like our unique “Solar Smile” pose, we meet every challenge with our hearts wide open and arms uplifted toward the sun. Our success is driven by our people, who—with diverse experiences, skills, and perspectives—unite under our CLEARE Values and certified B Corp status to achieve our why.

StraightUp Solar offers a clean energy choice you can feel good about. Brighter energy means paying less on your energy bills, doing your part for the planet, and having more control over your energy. From design to installation, we help homeowners and business throughout Illinois and Missouri uplift their energy with custom, turnkey solar solutions. We’ve been in business since 2006, and we will be here to service your system for years to come.

Care for Community

Lead the Energy Transition

Educate Everyone

Advocate with Purpose

Respect People & Planet

Embody Excellence

DEFINING OUR
CLEARE Values

Care for Community

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Solar Energy is Care

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Employee Paid Volunteer Time Off

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Illinois Solar for All Program

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Lead the Energy Transition

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Growing Healthier Communities Together

Since 2006, we’ve helped our community offset90 MM lbs of CO2 via 2300 projects 42 MW installed.

Empowering People with Clean Energy Choice

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Amicus Solar Cooperative

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Educate Everyone

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We Prioritize Education over Persuasion

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Our Learning Center

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Educating the Community

Classroom visits/teaching opportunities that Inspire future generations to go solar or join the solar workforce

Half Our Staff is NABCEP Certified

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Advocate with Purpose

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Climate and Equity Jobs Act (CEJA)

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Promote Solar Job Growth

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Policy Advocates in Leadership Team

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Respect People & Planet

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B Corp: Business as a Force for Good

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Our Justice, Equity, Diversity, and Inclusion (JEDI) Program

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Supporting Like-Minded Causes

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Embody Excellence

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We Bring Excellence to Daily Work

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Customer Service

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High Quality Products & Services

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Solar Panels | StraightUp Solar